Jason Polan's new project has him drawing a person in New York every day. By emailing him your whereabouts on any given day, you have a chance of being drawn and displayed on his site. Another lovely example of how websites are increasingly giving people an outlet to be "anonymously famous."
I've been thinking a lot lately how the evolution of websites has moved so rapidly from simple user interactions (think web game banners where you try to hit a monkey w/ a mallet) to involving the user in a very personal and intimate way (think Uniqlo's latest Utweet campaign goes into your twitter and makes a mini music vid using your and your friend's tweets and icons).
Just in looking at the campaigns that are currently gaining a lot of traction, feel like the next wave in viral marketing will be videos/websites that makes the user the star vs. just a participant. After all, who doesn't want their 15 minutes of fame?
