via v.youku.com
The whole interactive billboard thing has been done before but something about a large arrow hanging from a crane definitely brings a smile to my face.
Related but tangential: feel like the SH government should definitely borrow the giant crane/signpost idea for it because so far I've only come across English maps that look like these: http://www.chinatouristmaps.com/current/shanghai-expo-2010/download-map.html. Yeah. Not so helpful.
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