Am I crazy or is this awful?

Dior's latest campaign is directed by David Lynch, interpreted by Marion Cotillard and inspired by John Galliano yet comes off like a badly done melodrama written by a high schooler and/or Dan Brown. It's such a shame because these three people have all done amazing work in their on their own and yet when they combine their powers the result is this terrible cocktail of bad writing, Western-idealized Orientalism, stilted acting and, to add insult to intellectual injury, a clumsy product reveal. I want my 12 minutes back please.